Maksym Lazebnyk, PhD in Economics, Master of Laws, 22 years has been the head (CEO) of the All-Ukrainian Advertising Coalition (VRK), the title industrial association of the advertising and communication market of Ukraine, uniting more than 150 companies - creative, media, digital agencies, media companies, advertisers, research companies, marketing service agencies.
Organiser and producer of a number of significant events and projects in the advertising and communication market of Ukraine: Ukrainian Creative Stories/Awards (KIAF, ADC*UA, Ukrainian Design: The Very Best Of), Effie Awards Ukraine, Best Marketing Teams, Best Marketing Practices, MADMap, Sostav.ua, KAKADU, various ratings of agencies, studies, etc. .
Multiple jury member of international advertising festivals, in particular, a permanent member of the Epica Awards.