Lauri Gran
Lead Creative/Copywriter at TBWA\Helsinki
Helsinki, 芬兰
标题The Land of Free Press
BriefWith the first-ever summit between presidents Trump and Putin due to take place in Helsinki, local newspaper Helsingin Sanomat jumped on the opportunity to send an important message: by welcoming the presidents to the land of free press. The paper targeted the two presidents directly as they drove from the airport to the summit in central Helsinki, with nearly 300 billboards containing real headlines about both men and their disdain for the media. The posters were placed along all of the three possible routes. When Trump and Putin arrived in Helsinki for a summit, they found that local newspaper Helsingin Sanomat had taken over all the billboards on their potential routes into town and plastered them with messages referring to the two premiers' dislike of the news media, plus a message about press freedom. Welcome to Finland, the land of the free press.
广告公司
广告战役 The Land of the Free Press
广告主 Helsingin Sanomat
品牌 Helsingin Sanomat
首次发布日期 2018 / 7
行业领域 媒体、出版物及制作
剧情简介 Helsingin Sanomat is the largest newspaper in the Nordics.
媒体类别 Web Film
长度
创意总监
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Creative Content Strategist
客户总监
项目经理
Production Art Director
Graphic Designer
Data Analyst
Communications Specialist
Communications Specialist
Communications Specialist
Campaign Analyst
制作公司制片
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剪辑师
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