Pringles - "Casual Apero"

Grey London

Grey London London, 英国

5830

品牌: Pringles
国家: 英国

广告主: Kellogg's

标题	Casual Apero
广告公司	Grey London
广告战役	Do Summer Your Way
广告主	Kellogg's
品牌	Pringles
首次发布日期	2021 / 8
行业领域	薯条、薯片和薄脆饼干
哲学	While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat.
媒体类别	电视
长度	15 seconds
制作公司	HunkyDory Films
Marketing Director	Olga Péré
Marketing Manager	Stephanie Thys
Senior Brand Manager	Rui Frias
广告经理	Chris Wildish
广告经理	Fergus Brady
广告经理	Phil Ball
广告经理	Roisin Devine
广告经理	Stephen McSweeney
President & Chief Creative Officer	Laura Jordan Bambach
创意总监	Pedro Rosa
创意总监	Roberto Kilciauskas
创意团队	Matt Kennedy
创意团队	Georgia Horrocks
创意团队	Max Gill-Engel
创意团队	Charlie Smith
CSO	Raquel Chicourel
战略企划	Lee Barber
战略企划	Bhavin Pabari
战略企划	Gil Caldwell-Dunn
Business Director	Bridget Yeates
Business Director	Francesca Philson
客户总监	Becky Devereux-Pile
广告公司制片	Sally Miller
广告公司制片	India Smith
广告公司制片助理	Veronika Dvorska
导演	Luc Schurgers
制片	Doochy Moult
制片	John Doris
剪辑师	Matt Felstead
后期制作	Annika Gustavsson
后期制作	Gramacy Park Studio
Online Artist	Mark Beardall
Sound Designer	Zak Kurtha
音效设计公司	GPS
摄影指导	Ian Murray
媒介公司	Carat
Client Director	James Morgan
Planning Partner	Greg Paterson