标题 | BACARDÍ Bat Beats |
广告公司 | Mr. President |
广告战役 | BACARDÍ Bat Beats |
广告主 | Bacardi |
品牌 | Bacardi |
Posted | 3月 2014 |
行业领域 | 烈酒,加烈葡萄酒 |
剧情简介 | Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos. |
媒体类别 | Branded Content |
长度 | |
更多信息 | https://soundcloud.com/bacarditogether/bat-beats |
制片 | Jenny Beckett |
制作公司 | Partizan London |
摄影指导 | Ozzie Pullin |
剪辑师 | Kevin Konak |
执行创意总监 | Laura Jordan Bambach |
创意总监 | Jon Gledstone |
创意总监 | Dave Martin |
客户企划 | Naomi Dunne |
广告公司制片 | Nikki Cramphorn |
Business Director | Shahla Lalani |