Laura Jordan Bambach
CCO at Grey London
London, 英国
标题BACARDÍ Bat Beats
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广告战役 BACARDÍ Bat Beats
广告主 Bacardi
品牌 Bacardi
Posted3月 2014
行业领域 烈酒,加烈葡萄酒
剧情简介 Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand.
Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April.
The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.
媒体类别 Branded Content
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更多信息 https://soundcloud.com/bacarditogether/bat-beats
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