标题 | The remarkable Bertha |
Brief | The Stabilo Boss campaign is all about "highlighting" great women who've been sidelined by history. Now comes the radio version. The spots are brief evocations of apparently male achievements that made history. Shortly interrupted by a female voice, highlighting a woman's overlooked contribution. |
广告公司 | DDB Group Germany |
广告战役 | Highlight The Remarkable 2.0 |
广告主 | Stabilo |
品牌 | Stabilo Boss Highlighter Pen |
Posted | 11月 2019 |
行业领域 | 文具与办公室用品 |
剧情简介 | Everyone knows the phrase "Behind every great man is a great woman.".But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. Now is the time to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories. |
媒体类别 | 广播 |
长度 | |
首席创意官 | Dennis May |
执行创意总监 | Kristine Holzhausen |
执行创意总监 | Stefan Rehne |
Senior Art Director | Vera Ickert |
文案 | Teresa Berude |
Managing Director | Mona Elobeid |
客户总监 | Philipp Starck |
Junior Account Manager | Malte Kraft |
广告公司制片 | Lutz Brucher |
制作公司 | Studio Funk |
Sound Editing | Timo Kockmeyer |