Marina Bai
PR manager at Adsapience
Kyiv, 乌克兰
标题The Rights
BriefWe had opened the difficult discussion with a simple illustration that show women strive for changes.International Women’s Day is a traditional holyday with a heritage surrounded by such “modern women’ best friends” presents as blenders, frying pans and irons.Clients and agencies are having all of those housekeeping kits as a “dream prize” of its promos… never've been asking women about their point of view.To reveal the true, we decided to enable women to become the leading voice of the Day and to raise a public discussion of holiday itself.
广告公司
广告战役 The Rights
广告主 Adsapience
品牌 #buketchallenge
首次发布日期 2018 / 3
行业领域 事件/展会管理
广告口号 #buketchallenge
剧情简介 Every spring our agency faces an important B2B challenge — to congratulate our partners on the 8th of March. To research what women really feel about the celebration we launched a facebook flashmob with a "buketchallenge" hashtag. So, we've decided to give our partners the special wallet with symbolic "rights" — this is what we call a driving license in our country. Every compartment of the wallet filled with symbolic license-rights based on values voiced by #buketchallenge.
哲学 Every spring our agency faces an important B2B challenge — to congratulate our partners on the 8th of March. We've give our partners the special wallet with symbolic "rights" — this is what we call a driving license in our country. Every compartment of the wallet filled with symbolic license-rights based on values voiced by #bouquetchallenge.
问题 Unfortunately, Soviet heritage made us follow a set of outdated habits this day. The Soviet meaning of the 8th of March had become so annoying, that even Ukrainian politicians started a discussion about cancelling the holiday.
结果 Women from all over Ukraine and abroad have supported our "bouquetchallenge". We've reached over five hundred thousand different media impressions about the challenge in just one pre-holiday week. As a result, by solving an inner B2B brief we came up with a fresh sense of the traditional women’s holiday that appeared to be congenial to our partners, clients and employees.
媒体类别 案例研究
长度
更多信息 www.adsapience.com/
President/CEO
Communications Director
PR manager
创意总监
文案
文案
Graphic Designer

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