Mauro Ribot
Creative Director at Nomades
Buenos Aires, 阿根廷
标题Dog
标题 (原始语言)Perro
广告公司
广告战役 Robots
广告主 Renault
品牌 Renault Kangoo
首次发布日期
行业领域 其他汽车
剧情简介 Argentinian workers reinvent themselves for the jobs of the future in this Renault Kangoo campaign by Publicis Buenos Aires. Renault Kangoo, the most popular Van/MUV amongst Argentinian workers, was thoroughly reinvented after 20 years of maintaining the same standards. And just in time to be able to take part of the greatest transformations of the working world: many jobs from the past have disappeared and we must get ready for jobs that haven’t been created yet. In fact, recent studies confirm that 60% of the present job positions in Argentina could end up being automated in the mid or in the long term. Based on this reality, Publicis Buenos Aires created “Robots”: A multi-platform campaign that shows how Argentinian workers and also the New Kangoo adapt when facing the future. Because, even though a robot can lift more boxes and an architect-armbot can draw more accurately than humans, when these gadgets break down, someone will have to repair them, and that will be the time for a person using his wits and his New Renault Kangoo to save the day. The campaign includes a theme song, “We reinvent ourselves”, starring repairing technicians, picking up broken down machines and taking them to their workshops. And other two commercials, “Toasts” and “Dog”, exploring the possible setbacks arising from living with these gadgets.
媒体类别 Web Film
长度
制作公司
执行创意总监
创意总监
创意总监
文案
美术指导
导演
Direction
制片
执行制片
执行制片
后期制作
音乐

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started