| 标题 | Instagram Story - Pride |
| 广告公司 | Situation |
| 广告战役 | Love Has No Labels |
| 广告主 | Ad Council |
| 品牌 | Love Has No Labels |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | ASSIGNMENTInspiring inclusive communities, challenging inherent bias, and making deeper connections by starting conversations—these are just a few of the actions inspired daily by Love Has No Labels, the world-renowned campaign from the Ad Council. Their mission is clear: a world in which love overcomes all. As the social agency of record for Love Has No Labels, our job is to amplify that mission through a robust social media strategy. Using a combination of cleverly-designed graphics, user-generated content, and bold statistics, we fill Love has No Labels’ social platforms with acts of love and inclusivity. THE SOLUTIONWhen it comes to social content, our aim was not simply to highlight stories of people overcoming bias, but to leverage diverse platform features to inspire engagement from our audience. We wanted to tap into the world unfolding around us, capitalizing on relevant, real-time moments to directly ignite social conversation across today’s issues. Of course, we don’t stop after we hit “post.” We assigned dedicated community managers to encourage positivity by amplifying and engaging daily with positive conversations. They drive people to take action and learn more, allowing the avid Love Has No Labels community a space where they can speak freely. THE RESULTSSince partnering with us, Love Has No Labels has seen increased site visits, major growth in social followers, and a 24% increase in engagement on Instagram. Every day, we continue to highlight their important work with pride. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意团队 | Tom Lorenzo |
| Strategist | Carly Michaels |
| 客户主管 | Sarah Sheppard |
| 客户主管 | Kiara Bunting |
| 项目经理 | Dana Abrams |
| 文案 | Monica Byrnes |
| 文案 | Jordan Homer |
| 导演 | Ryan Muth |
| 设计师 | Jesse Smalls |
More Work
SEE ALLFather's Day
- 品牌:
- Love Has No Labels
- 广告公司:
- Situation
Twitter Skin
- 品牌:
- Love Has No Labels
- 广告公司:
- Situation
Instagram Story 3
- 品牌:
- Love Has No Labels
- 广告公司:
- Situation
Instagram Story
- 品牌:
- Love Has No Labels
- 广告公司:
- Situation
Instagram Story 4
- 品牌:
- Love Has No Labels
- 广告公司:
- Situation
Facebook Skin
- 品牌:
- Love Has No Labels
- 广告公司:
- Situation