标题 | The World’s First Storytelling Machine |
广告公司 | David&Goliath |
广告战役 | The World’s First Storytelling Machine |
广告主 | Kia Motors |
品牌 | Kia |
首次发布日期 | 2020 / 12 |
行业领域 | 汽车 |
剧情简介 | The world is full of stories just waiting to happen. As we approach the New Year, new beginnings bring with it the opportunity to discover fresh, unique stories, on the road or off. You just need the right tool to find them. In the latest creative campaign for Kia Motors by David&Goliath, Kia introduces the all-new 2021 Sorento, a rugged, mid-size SUV that’s much more than just an SUV, it’s the world’s first storytelling machine. A powerful, highly sophisticated tool that helps people discover the stories that are out there, in an era where stories are the ultimate currency. “To say it’s been quite a year is an understatement. With 2020 in our rear view, the New Year is like a blank page waiting for stories to be written. And the completely redesigned Sorento offers the kind of utility and power that can take you to those faraway places to uncover the majesty and unexpected beauty around us and fill the pages with stories yet to be imagined,” said David Angelo, founder and creative chairman of David&Golaith. “It’s a New Year and now, more than ever, we need new, positive, hopeful stories to experience and share, and the possibilities are endless.” The creative campaign is part of Kia’s multi-faceted New Year’s Celebration which began in early December when the all-new Sorento road tripped west to east to deliver the “2021” numerals to Time Square, capturing inspirational stories along the way with National Geographic. The hero spot of the campaign titled “The World’s First Storytelling Machine,” takes the Sorento on a story-generating odyssey: a man in a suit walking along a dusty road carrying a birdcage. A crash-landed astronaut in the middle of nowhere. Someone playing pinball in a dark alley. Or a disco ball sparkling in a forest. Evocative, sensory beats that conjure up a storytelling universe ready to be explored. It ends with the voice-over line: “We didn’t just build another SUV, we built the World’s First Storytelling Machine.” In the second spot titled “Front Row,” a woman takes her new Turbo-Hybrid Sorento (a first for Kia) up to a dramatic mountain outlook where she finds a set of theater seats that have been mysteriously set up to offer an unparalleled view of the canyon below, as well as a stellar display in the night sky. Both “The World’s First Storytelling Machine” and “Front Row” will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST. In addition to the broadcast campaign, as well as social and digital elements, the Sorento will be featured on digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January. |
媒体类别 | Web Film |
长度 | |
特效 | Method |
Founder | David Angelo |
Creative Chairman | David Angelo |
President | Yumi Prentice |
执行创意总监 | Mark Koelfgen |
文案 | Mark Koelfgen |
集团创意总监 | Frauke Tiemann |
美术指导 | Frauke Tiemann |
集团创意总监 | John O'Hea |
美术指导 | John O'Hea |
集团创意总监 | Steve Clarke |
文案 | Steve Clarke |
联合创意总监 | Chris Mead |
文案 | Chris Mead |
联合创意总监 | Kris Wong |
美术指导 | Kris Wong |
联合创意总监 | Ben Sweitzer |
美术指导 | Ben Sweitzer |
Managing Director | Paul Albanese |
Broadcast Production | Paul Albanese |
Senior Producer | Rob Sondik |
Managing Director, Integrated Production | Peter Bassett |
Technology | Peter Bassett |
Executive Digital Producer | Justine Kleeman |
数字制片 | Genevieve Shah |
Associate Digital Producer | Jessica Sosa |
Sr. Print Producer | Elisa Atwood |
Sr. Art Producer | Andrea Rosenfeld |
Associate Director of Project Management | Genie Lara |
Senior Project Manager | Mike Antonellis |
Managing Director | Lisa Tanner |
客户总监 | Aleks Rzeznik |
Management Supervisor | Annelise Lorenzo |
客户主管 | Quin Chadwick |
客户总监 | Sarah Masket |
Digital | Sarah Masket |
客户主管 | Quinn Rufener |
Digital | Quinn Rufener |
Assistant Account Executive | Britney Bencomo |
Digital | Britney Bencomo |
Chief Strategy Officer | Laura Forman |
Associate Comms Director | Natalie Gomez |
Jr. Comms Planner | Hailey Kim |
Sr. Strategist | Jasmine Spraglin |
Jr. Strategist | Beka Tesfaye |
导演 | Natasha Royzina |
Business Affairs | Natasha Royzina |
Freelance Senior Business Affairs Manager | Camara Price |
Product Information Manager | Mark McNaul |
数字设计 | Meagan Steinkamp |
数字设计 | Corey Siegel |
Developer | Mariano Echegoyen |
Developer | Junior Developer |
制作公司 | Morton Jankel Zander (MJZ) |
制作公司 | Oricom Inc. |
导演 | Henry Hobson |
President | David Zander |
执行制片 | David Zander |
执行制片 | Kate Leahy |
Line Producer | Laurie Boccaccio |
摄影指导 | Alwin Kuchler |
1st AD | Liz Tan |
制作设计师 | Chris Gorak |
Costume Designer | Daniel Orlandi |
剪辑公司 | Spinach LA |
剪辑师 | Adam Bright |
Assistant Editor | HJ Chong |
执行制片 | Jonathan Carpio |
制作公司制片 | Patricia Gushikuma |
执行制片 | Michelle Machado |
Senior Producer | Pip Malone |
VFX Supervisor | Ben Walsh |
Execuitve Creative Director | Ben Walsh |
Coordinator | Laura Duncan |
CG Supervisor | Pouyan Navid |
Lead Flame Artist | Ian Holland |
着色 | Company 3 NY |
音乐公司 | Barking Owl |
音效设计公司 | Barking Owl |
Audio Post Studio | Eleven |
制作公司 | Spinach LA |
DP | Juan-Pablo Digenio |
PA | Noah Smith |