广告经理
at
McDonald's
| 标题 | We Could |
| 广告公司 | Leo Burnett |
| 广告战役 | We Could |
| 广告主 | McDonald's |
| 品牌 | McCafe |
| 首次发布日期 | 2019 / 3 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’. |
| 媒体类别 | 电视 |
| 长度 | |
| 音频后期制作 | 750mph |
| 后期制作 | Framestore |
| 首席创意官 | Chaka Sobhani |
| 创意总监 | Peter Heyes |
| Senior Creative | Andrew Long |
| Senior Creative | James Millers |
| Agency TV Producer | Bruce Macrae |
| Head Of Planning | Max Keane |
| Senior Planner | Adriana Ferran |
| Group Project Director | Jamie Teale |
| 项目经理 | Sian Collister |
| Client Services Director | Victoria Reiz |
| Business Director | Kate Tweed |
| 客户总监 | Jassmine Wixon |
| Senior Account Manager | Felicity Davies |
| 客户经理 | Kate Aspinall |
| 客户主管 | Gabriella Kaas |
| Marketing Director | Michelle Graham-Clare |
| Marketing Manager | Tom O’Neill |
| Brand Manager | Jodie White |
| Assistant Campaign Manager | Harry McLean |
| 文案 | Andrew Long |
| 美术指导 | James Millers |
| Planner/CSU Director | Adriana Ferran |
| 媒介公司 | OMD EMEA HQ |
| Executive Business Director | Jo Butler |
| Associate Director | Lucy Johnson |
| Communications Planning Manager | Jamie Graham |
| Strategy Director | Julia Smith |
| Connections Planning Manager | Anna Martorana |
| Digital Connections Planning Associate Director | Tom Kirkham |
| Investment Associate Director | Alex Neary |
| 制作公司 | Academy Films |
| 导演 | Us |
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