| 标题 | Stories from the other side of the world |
| 广告公司 | BBDO Paris |
| 广告战役 | Stories from the other side of the world |
| 广告主 | CARE |
| 品牌 | Care |
| 首次发布日期 | 2017 / 11 |
| 行业领域 | 人权 |
| 剧情简介 | Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 制作公司 | The Gang Films |
| 首席创意官 | Matthieu ELKAIM |
| 导演 | Aaron Chervenak |
| 导演 | Grimblat Dimitri |
| 制片 | Guillaume Boulte |
| 制片 | Julien Sanson |
| 制片 | Martine Ferey |
| 制片 | Morgane Bohn |
| 创意团队 | Joseph Rozier |
| 创意团队 | Théophile Robaglia |
| Product Manager | Charlotte Montrichard |
| Product Manager | Manon Debus |
| Chief Marketing Officer (CMO) | Valérie Accary |
| 剪辑师 | Pierre Deshayes |
| Social Media Manager | Pierre Engélibert |
| Social Media Manager | Éléonore Berthier-Milot |
| Social Media Manager | Auriane Desplanches |
| Social Media Manager | Jeremy Communier |
| Social Media Manager | Guillaume Aubert |