| 标题 | #CollegeReorientation with Tony Hawk |
| 广告公司 | Mekanism |
| 广告战役 | College Reorientation |
| 广告主 | Civic Nation |
| 品牌 | It's On Us |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | As students get ready to go back to campus for the first time in over a year, experts believe there will be an uptick in sexual assault in what is considered to be a perfect storm of those experiencing campus life for the first time and older students wanting to make up for lost time. To combat this, It's On Us, the nation’s largest nonprofit program dedicated to college sexual assault prevention and survivor support, and independent creative agency Mekanism, have created a Back to School campaign to build awareness of bystander intervention education tactics. Mekanism worked with local It’s On Us campus chapters to distribute thousands of QR code stickers to be placed on party cups to campuses across the country. Scanning the QR codes leads users to The Bystander’s Guide To Stopping Sexual Assault, a resource that informs students about the different ways to intervene and stop sexual assault. The QR code stickers are designed to empower bystanders to stop sexual assault from happening, primarily through bystander intervention education tactics because it is estimated that at least 1 in 3 sexual assaults have a bystander present (Bystander Intervention Research, Banyard). |
| 媒体类别 | 互动 |
| 长度 | |
| Executive Director | Tracey Vitchers |
| Senior Director of Educational Programs/Research | Silvia Zenteno |
| Associate Director of Campus Organizing | Maeve Sheridan |
| Associate Director of Trainings | Adrianna Branin |
| Creative Alliance Executive Director | Rana Kardestuncer |
| Creative Alliance Director | Jessica Salinas |
| Creative Alliance Entertainment/Culture Director | Jade Bernad |
| Co-Founder | Jason Harris |
| CEO | Jason Harris |
| Senior Art Director | Antonia Orol-Berlinger |
| Senior Copywriter | Alex Lee |
| Brand Director | McKenzie Badger |
| Chief Strategy Officer | Ambika Pai |
| Senior Strategist | Maya Goldberg |
| Director of Project Management | Sean Gilleylen |
| 制作公司制片 | Jay Chase |
More Work
SEE ALLIOU QR Codes
- 品牌:
- It's On Us
- 广告公司:
- Mekanism
IOU Guide
- 品牌:
- It's On Us
- 广告公司:
- Mekanism