标题 | To Dare is To Do 1 |
广告公司 |
BBH
|
广告战役 |
Audi x Tottenham Hotspur
|
广告主 |
Audi
|
品牌 |
Audi / Tottehnham Hotspur
|
首次发布日期 |
2019 / 10
|
行业领域 | 汽车
|
哲学 | Audi's philosophy is synonymous with progressive design and technology, as expressed by its famous Vorsprung Durch Technik end-line. It is a brand truth that aligns perfectly with Tottenham Hotspur’s similarly progressive slogan Audere est Facere, meaning To Dare is To Do. We wanted to bring to life the natural synergy between the skill of the players and the brains of the cars by using fan-like knowledge of the Tottenham squad and drawing parallels with Audi and its world-class technology. All with a bold, modern look sympathetic to the Tottenham colours. |
问题
| Last year, Tottenham Hotspur announced Audi as the Club’s Official Car Partner in an exclusive four-year agreement. To celebrate this, and to kick off the 2019/2020 season in Tottenham's new stadium, BBH have created a highly targeted campaign focusing on building awareness of the Audi and Tottenham Hotspur partnership. |
媒体类别 |
户外广告
|
广告经理 |
Kelly Palmer
|
广告经理 |
Christina Dudley
|
创意团队 |
David Lasar
|
创意团队 |
Thibault Michal
|
创意总监 |
Sacha Ward
|
美术总监 |
Pablo González de la Peña
|
设计师 |
Kylie McLean
|
Strategist |
Sofia Bodger
|
Chief Strategy Officer |
Ben Shaw
|
客户总监 |
Charlie Griffith
|
客户经理 |
Keren Jones
|
广告公司制片 |
Adam Overton
|
广告公司制片 |
Pippa White
|
摄影师 |
Rick Guest
|
Retoucher |
Gary Meade
|
Retoucher |
Dippin Sauce
|