Olga Lamm
Mechanical Artist at R/GA
New York, 美国
标题Wear It Your Way
广告公司
广告战役 Wear It Your Way
广告主 eBay
品牌 eBay
首次发布日期
行业领域 在线零售、网上商店
哲学 eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer.

The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business.

R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture.

The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish.

R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels.
媒体类别 互动
长度
剪辑公司
Marketing Manager
Director of Marketing
美术指导
General Manager
Manager
Chief Marketing Officer (CMO)
美术指导
Strategist
Strategist
执行创意总监
首席创意官
执行制片
Managing Director
客户总监
Head of Content Production
Production Assistant
Creatives
文案
文案
美术指导
联合创意总监
Content Producer
Content Producer
Content Producer
Content Producer
Group Executive Creative Director
Group Executive Creative Director
Group Strategy Director
Strategist
Associate Director
Business Affairs
Business Affairs Manager
Production Coordinator
Studio Director
Studio
Director of Business Affairs
Group Director
Client Engagement
客户总监
联合创意总监
制作公司
Executive Producer
Executive Producer
Director
Managing Director
Line Producer
Editor
Editor
Producer
Producer
Post Production Company
Colourist
Producer
执行制片
Music Supervision
执行制片
Song
Artist
Mix
Mix
Music Production
Producer
Sound Design
Retoucher

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