Sofie Luyckx
设计师 at Audi
Sint-Joost-ten-Node, 比利时
标题Audi e-tron - Charged by Nafi Thiam
广告公司
广告战役 Audi e-tron - Charged by Nafi Thiam
广告主 Audi
品牌 Audi
首次发布日期 2018 / 10
行业领域 轿车
广告口号 Audi e-tron - charged by Nafi Thiam
剧情简介 Audi proudly unveiled its first electric-only model in San Francisco on 18 September. The Audi e-tron, a premium SUV with a driving range of more than 400 km in the WLTP test cycle, is built at the Audi factory in Forest near Brussels. To give extra impetus to the Belgian launch, Prophets created a commercial for Audi with local athlete Nafi Thiam.
哲学 Charged by Belgians

Audi called on Belgian know-how and its factory in Forest to create its first electric-only SUV. "The production line in Forest will make sure the Audi e-tron can drive to every corner of our planet, which is rather unique," Sam De Win, Creative Director at Prophets, says. "Audi Import Belgium wanted to announce this exclusive story to the rest of the world in an original way."

Charged by Nafi

That is how Nafi Thiam, who has been Audi ambassador for several years, came on the scene. The new Audi e-tron uses two powerful electric motors, but could Belgium’s athletic wonder charge the 95 kWh lithion-ion battery? Prophets and Audi decided to find out and put Nafi Thiam on a treadmill at the Audi factory in Forest. The athlete enthusiastically completed a training run there to charge the Audi e-tron’s battery.
媒体类别 电影
长度
Soundtrack Klankwerk
创意总监
文案
美术指导
director
客户总监
客户经理
Marketing Director
Marketing Manager
PR manager
音乐

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