Rachael Chapiewski

•Collaborating with design, social, research and sales teams to apply campaigns and see through contracts
•Conduct research on each client to achieve most effective strategy plans. Used messaging matrixes and audience personas to better understand client needs and executional strategies
•Maintain client relations and internal organization of tasks each week for streamlined processes

•Compose blog and social posts on various topics in Human Resources, such as benefits and compensation, thank you notes to departments and employment opportunities
•Pull data and analytics using social platforms and Google Analytics to create strategic communications plan and assist in decisions about web page development and changes
•Design new art work and graphics for campaigns with Adobe Illustrator, Indesign, Photoshop and Premier.

•Analyze and construct monthly social media content plans and analytics report.
•Collaborate on brand tone and overall messaging strategy with leadership.
•Engage with students and professionals through branding events on campus to promote the Live On experience.
•Brainstorm and design art work and graphics for campaigns with Adobe Illustrator.

Advertising Manager:

•Implemented motivational and incentive tactics to assist in Account Executive success.
•Held weekly meetings with individual staff members to update prospect lists, address objections from clients and start conversations on sales and office concerns.
•Kept up to date with departmental and individual sales goals. Worked closely with staff members to design plans and campaigns to drive revenue.

Account Executive

•Maintain a relationship with 20+ clients on a weekly basis to meet call quotas and reinforce relationships with clients.
•Solicit sales of ad space through cross-platform advertising by meeting with clients face to face to execute SPIN selling techniques. This resulted in $44,107 worth of revenue.
•Follow ads through to publication, including scheduling ads, collecting payment and staying in contact with the client throughout the creative process.
•Incorporate SPIN selling and needs-analysis techniques to conduct needs analysis for current and potential accounts.
•In this position I was awarded with “Account Executive of the Year” for 2015-2016.

Marketing Intern

•Perform SWOT Analysis of The State News and new branding plans.
•Draft creative briefs and collaborate with creative team to produce art work for events.
•Execute guerrilla marketing tactics to build The State News brand at Michigan State University.
•Within a team of 6 interns, developed and launched The State News first Charity Events. The Turkey Trot was awarded by CMBAM as “Best Fundraising Event” and “Best Special Event” out of 200+ newspapers and media groups.