Adèle Courtier Grosset

RealCRO Is a creative marketing and branding agency based in Tokyo which helps crafting messages, conceptualizing campaigns and building brands the authentic way.

My role as a public relations consultant involves sharing our latest company and client news, as well as coordinating media launches, organizing and managing events for both the agency and our clients.

I also contribute to developing promotional strategies and deal, either directly or indirectly, with local and international media.

I was responsible for producing and localizing content for our online shop, weekly newsletter, blog and social media accounts.Content localization- Synthesizing and reformulating product information- Proofreading and editing existing content- Transcreation from German to French and from German to EnglishVisual content creation- Product styling - Photography concept, shooting, and editing (Blog, Facebook, Instagram)- Print banners and flyers design and layoutResearch, Analysis, and reporting- Research on cosmetic product & market trends - Digital estate traffic information, monitoring, and reporting

I was managing a team of 9 people who were responsible for overseeing and maintaining a level of customer service aligned with the brand standards.Services under my management : #breakfast #roomservice #catering #seminars #minibar #bar #snackF&B Manager Responsibilities- Managing food and beverage operations within budget and in line with the InterContinental Hotels Groups (IHG) standards- Leading F&B team by recruiting, training and appraising talented personnel- Dealing with costs, pricing, and creating work schedules - Identifying customers needs and responding proactively to all of their concerns- Daily use of various computer software programs (MS Office, restaurant management software, POS)- Point-of-sale promotion and communicationI was also duty manager, which implied handling the security, customer service and management concerns of the hotel every 3rd weekend of the month. Skills : #publicrelations #adaptable #supervision #leadership #problem-solving #decisionmaking #customerservice #resourceful #attentiontodetail

Clients : Kit Kat, Nestlé Grand Chocolat, Crunch, Alsa, Nestlé Dessert, Emile HenryGrand Prix des stratégies de communication 2008 RELATIONS PUBLIQUESMention : C'EST DIT, C'EST ECRIT ! pour NESTLE FRANCEAs a PR account executive, I did: - liaise on a daily basis with clients and the media, mainly via telephone and email- build strong relationships and networks with my clients and the media- monitor the media, including social media sites and blogs, for opportunities for my clients- manage an account team to develop client proposals and implement the PR activity- prepare client reports and attend client meetings- research, write and distribute press releases to targeted media- analyze and evaluate media coverage- manage events, including press conferences and promotional events- manage the PR aspect of a crisis situation.