Womans Right Center - "#Unwanted"

McCann Belgrade

McCann Belgrade Belgrade, 塞尔维亚

奖项

5984

该广告属于ACT Responsible项目展品

品牌: Womans Right Center
国家: 塞尔维亚

广告主: Womans Right Center

标题	#Unwanted
广告公司	McCann Belgrade
广告战役	#Unwanted
广告主	Womans Right Center
品牌	Womans Right Center
Posted	8月 2018
行业领域	机构/公益组织/非盈利组织
剧情简介	In Montenegro, girls are so undervalued that women often undergo selective abortions. To provoke debate about this issue, Women's Rights Center teamed up with the national Eurovision song contest and pop star Katarina Bogicevic. The lyrics of the song featured the unspoken words of #unwanted girls who expressed their right to come into the world. The live event guaranteed huge impact and media coverage. Ironically the song came second, generating even more support.
媒体类别	公关
长度	127 seconds
执行创意总监	Jana Savic Rastovac
创意总监	Sandra Vujović
Digital Creative Director	Vladimir Cosic
美术指导	Lidija Milovanovic
美术指导	Jelena Grahovac
美术指导	Saša Jovićević
美术指导	Kristina Jovanović
美术指导	Zdravko Kevrešan
文案	Dubravka Petrović
文案	Sandra Stojanović
文案	Dom Butler
设计师	Bojan Čude
客户总监	Emina Azizi
客户主管	Dunja Šoškić
Media Supervisor	Jelena Roganović
Managing Director	Jelica Jauković
Managing Director	Ivan Čelebić
Deputy CEO	Olivera Perković
Chief Executive Officer (CEO)	Vladimir Dimovski
PR Director	Marija Vicic
摄影师	Erik Messori
摄影	CAPTA Images
歌手	Katarina Bogićević
音乐作曲家	Aleksandra Milutinović
Song producer	Darko Dimitrov
执行制片	Chris Cartwright
Senior digital media planner	Vučić Popović
Traffic Director	Dubravka Perišić
Chairman	Srđan Šaper
Global Executive Creative Director	Adrian Botan
剪辑师	Paul Jenkinson
Creative Director	Jana SaviÄ Rastovac
Creative Director	Sandra VujoviÄ
Associate Creative Director	Lidija MilovanoviÄ
COMMUNICATIONS DIRECTOR FOR CREATIVE EXCELLENCE ADRIATIC & NORDIC	Marija ViÄiÄ
Associate Creative Director	Dubravka PetroviÄ
Art Director	Jelena Grahovac
Regional Account Director	Emina Azizi
Digital Creative Director	Vladimir ÄosiÄ
INNOVATION EXCELLENCE ART DIRECTOR	Zdravko KevreÅ¡an
Art Director	SaÅ¡a JoviÄeviÄ
Managing Director	Jelica JaukoviÄ
Graphic Designer	Bojan Äude
Account Executive	Dunja Å oÅ¡kiÄ
Managing Director	Ivan ÄelebiÄ
Media Supervisor	Jelena RoganoviÄ
Digital Media Planner	VuÄiÄ PopoviÄ
Creative Traffic	Dubravka PeriÅ¡iÄ
Deputy CEO	Olivera PerkoviÄ
CEO	Vladimir Dimovski
Chairman	SrÄan Å aper
Composer	Aleksandra MilutinoviÄ
Singer	Katarina BogiÄeviÄ
Song producer	Darko Dimitrov
Senior Art Director	Kristina JovanoviÄ
Photographer	Erik Messori
Global ECD, President Creative Europe	Adrian Botan
Senior Editor & Post Production Supervisor	Paul Jenkinson
Executive Producer	Chris Cartwright
Creative Writer	Dom Butler
Copywriter	Sandra StojanoviÄ
Entrant Company	McCANN BELGRADE
Idea Creation	MCCANN PODGORICA
Idea Creation	McCANN BELGRADE
Production	MCCANN PODGORICA
Production	McCANN BELGRADE
PR	MCCANN PODGORICA
PR	McCANN BELGRADE
Media Placement	MCCANN PODGORICA
Media Placement	UM