Pacha Ducharme
Directeur artistique at Ogilvy Montréal
Québec, 加拿大
标题Lumière sur le cyberharcèlement - Girl (French)
广告公司
广告战役 Lumière sur le cyberharcèlement
广告主 Fondation Jasmin Roy
品牌 Fondation Jasmin Roy
首次发布日期 2017 / 12
行业领域 机构/公益组织/非盈利组织
广告口号 Cyber harassment touches too many teens
剧情简介 In Quebec, cyberbullying affects an increasing number of teens and young people. To raise awareness among the population, the Fondation Jasmin Roy whose mission is to fight bullying and violence at school wanted to communicate its message in an impactful and evocative manner. A series of posters showing students at school that are looking at their mobile phones was created. On each poster, the student’s hand reveals a shape that visually illustrates the extent of the harmful repercussions of cyberbullying. The students’ photos are strongly supported by the tagline – Cyberbullying affects too many youth. We must report it – which is direct and powerful, and reminds us all that cyberbullying shall be promptly reported. The message is simple yet emotionally charged, and assuredly strikes a chord.
媒体类别 平面
Photograph
创意总监
文案
美术指导

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