标题 | Mama Dance |
广告公司 | Bravo/BBG |
广告战役 | Mama Dance |
广告主 | CRIO Hospital |
品牌 | CRIO Hospital |
首次发布日期 | 2017 / 10 |
行业领域 | 公共安全、保健及卫生 |
广告口号 | Self-exam is so simple that you can do it even by dancing |
剧情简介 | Breast cancer is the first leading cause of death by cancer among women around the world, with about 522 thousand deaths estimated each year. This corresponds to 22% of new cases each year (www.inca.gov.br). It’s not news that music is used to transmit messages, information and learning. However, in this occasion, its spreading potential has been useful in order to embrace a noble cause: breast cancer prevention, motivated by Pink October. We took advantage of the mania of channels that show choreographies of current hit songs to also achieve our own. We are talking about Mama Dance, a spontaneous way that we found to alert about a serious subject. We did this in order to show that self-exam is so simple that one can do it even by dancing. |
媒体类别 | 平面 |
Chief Executive Officer (CEO) | Caio Belo |
Content Director | Thiago Cruz |
创意总监 | Tavinho Carvalho |
文案 | Michel Barba |
美术指导 | Camilla Leite |
Video Production Company | Ossimar |
Video Production Company | Black Box |
音频后期制作 | Sérgio medeiros |
音频后期制作 | Mamute Trilha Sonora |