| 标题 | Original is Never Finished |
| 广告公司 | Johannes Leonardo |
| 广告战役 | ORIGINAL is never finished |
| 广告主 | adidas |
| 品牌 | adidas ORIGINALS |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 运动服装 |
| 剧情简介 | Script At the heart of the campaign was the track, “Keep Pushin’,” which underscored everything around the campaign. Launching in January, the film was the first proclamation of this iterative creative philosophy... but it wasn’t the last. Multiple iterations of the same film appeared on social, featuring new iterations of the track, new scenes never before seen. Entry Summary In 2017 adidas Originals put forth their own definition of originality with a declaration that“Original is never finished.” The idea resonated the world over. But our work wasn’t finished yet.Globally, our consumer was feeling like so much of the world was falling complacent. Caught on a loop that was as frustrating as it was ineffectual. How could we use adidas Originals’ own brand of creativity to inspire creators to push on and create?We needed to cut through the dark and dire messaging that was largely assaulting our consumer with a more positive message and tone, while proving that just as our latest products(EQT, adicolor, Deerupt, Crazy, and more) are a form of creative iteration, so could their own work be an iteration of what had come before. Brief Explanation So much of the world has settled into a numbing complacency. Caught on a loop, refusing to change what they have the power to change. Yet for adidas Originals, each act of creation begins with an act of iteration. A reflection on the past to progress the new.To launch this idea, the Brand with the Three Stripes puts forth its next iteration of “Original isNever Finished,” featuring some of the world’s most influential creators — Dua Lipa, A$AP Ferg, Nick Young, Florencia Galarza, Luhan, and more — as each creator’s act impacts and influences the next. Scoring the film is a recreation of Inaya Day’s “Keep Pushin’,” which has been remade into a powerful electronic anthem for the long-form film, and which appears in multiple unique iterations across the various pieces of the campaign. |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | Iconoclast |
| 创意总监 | The Annex |
| General Manager | Torben Schumacher |
| Global VP of Brand Communications | Alegra O |
| Global Senior Director of Communications | Jenny Pham |
| Global Director of Social Media | Silvia Calligher |
| Senior Manager Communications | Edi Borrelli |
| Brand Communications Manager | Gemma Albi Verdú |
| Senior Director | John Van Tuyll |
| Global Brand Marketing Operations | John Van Tuyll |
| Creative Shoot Production | John Van Tuyll |
| Shoot | Justin Townsend |
| 制作经理 | Justin Townsend |
| Shoot | Andreas Hemmerlein |
| 制作经理 | Andreas Hemmerlein |
| Shoot and Production Manager | Christian Wirth |
| 首席创意官 | Jan Jacobs |
| 首席创意官 | Leo Premutico |
| 创意总监 | Ferdinando Verderi |
| 创意总监 | Wesley Phelan |
| 创意总监 | Matthew Edwards |
| 文案 | Jeph Burton |
| 美术指导 | Hunter Hampton |
| 美术指导 | Head of Integrated Production |
| 执行制片 | Maria Perez |
| Senior Producer | Tina Diep |
| Senior Producer | Craig Keppler |
| Associate Producer | Alexandra Olivo |
| Associate Producer | Junior Producer |
| 制作公司制片 | Jay Jenkins |
| 制作公司制片 | Joey Mok |
| 客户总监 | Sam McCallum |
| 客户总监 | Dominique Dalton |
| 客户主管 | Gulru Soylu |
| 客户主管 | Katherine Gutierrez |
| 客户主管 | Adriana Mariella |
| Chief Strategy Officer | Mark Aronson |
| Chief Strategy Officer | Megan Piro |
| Associate Strategy Director | Johnny Roelofs |
| Strategist | Miné Cakmak |
| Director of Business Affairs | Marta Stajek |
| Business Affairs Manager | Ann-Marie Turbitt |
| 首席创意官 | Harry Bee |
| Managing Director | Connor Bryant |
| Brand Director | Sean Benz |
| 客户经理 | Tyler Murphy |
| 客户经理 | Alessandra Russo |
| Senior Creative | Nikki Mirsaeid |
| Senior Social Media Creative | Clement Balavoine |
| 制作公司制片 | TJ Docena |
| 剪辑师 | Gian Buazulli |
| 剪辑师 | Christie Brown |
| Photography Retoucher | Renata Raksha |
| Founder | Pierre Rougier |
| Managing Partner | Sylvie Picquet-Damesme |
| Vice President (VP) | Matt Kays |
| Digital Director | Parise Sellitti |
| Associate Director | Jordan Potter |
| 后期制作 | Brand Films |
| 导演 | Manu Cossu |
| 摄影指导 | Mattias Rudh |
| 摄影指导 | Alex Barber |
| Managing Director | Charles-Marie Anthonioz |
| 执行制片 | Valerie Romer |
| 制作公司制片 | Suza Horvat |
| Production Service Company | Lunar Films |
| 执行制片 | Ken Yap |
| 制作公司制片 | Terri Goh |
| 制作公司制片 | Feng Zhe |
| 制作经理 | Wang Wei |
| Production Service Company | Widescope Prodcution |
| Company Owner | Marcos de Fortuny |
| Managing Partner | Marcos de Fortuny |
| 制作经理 | Nestor Cano |
| Production Coordinator | Sara Valderas |
| Line Producer | Flint Pearce |
| 剪辑公司 | Exile |
| 剪辑师 | Robert Lopuski |
| Additional Content Editor | Christopher Fetsch |
| Assistant Editor | Alex Doyle |
| 执行制片 | Sasha Hirschfeld |
| 制作公司制片 | Alejandra Alarcon |
| 制作公司制片 | Becca Riehl |
| 特效 | The Mill |
| 特效 | Antoine Douadi |
| VFX Lead | Antoine Douadi |
| 创意总监 | Corey Brown |
| 3D Lead | Ajit Menon |
| Senior Producer | Nick Strange Thye |
| Senior Producer | Bugs Russell |
| Associate Producer | Ashley Goodwin |
| Color Company | 3 |
| Colorist | Tom Poole |
| Color Producer | Alexandra Lubrano |
| Assistant | Jenny Montgomery |
| 设计 | Not to Scale |
| 执行制片 | Eve Strickman |
| 制作公司制片 | Brittany Wimmer |
| Artist | Kris Merc |
| Chief Creative Officer | Jan Jacobs |
| Chief Creative Officer | Leo Premutico |
| Creative Director, Founding Partner | Ferdinando Verderi |
| Creative Director | Wesley Phelan |
| Creative Director | Matthew Edwards |
| Senior Copywriter | Jeph Burton |
| Senior Art Director | Hunter Hampton |
| Head of Integrated Production | Dana May |
| Executive Producer | Maria Perez |
| Senior Producer | Tina Diep |
| Senior Producer | Craig Keppler |
| Associate Producer | Alexandra Olivo |
| Junior Producer | Maddie Tiedrich |
| Producer | Jay Jenkins |
| Producer (Shanghai) | Joey Mok |
| Director | Manu Cossu |
| Director of Photography (Los Angeles) | Mattias Rudh |
| Director of Photography (Shanghai, Madrid, San Francisco) | Alex Barber |
| Managing Director | Charles-Marie Anthonioz |
| Executive Producer | Valerie Romer |
| Producer | Suza Horvat |
| Editor (Lead) | Robert Lopuski |
| VFX Supervisor / VFX Lead | Antoine Douadi |
| CD, Supervisor | Corey Brown |
| 3D Lead | Ajit Menon |
| Entrant Company | ICONOCLAST |
| Idea Creation | JOHANNES LEONARDO |
| Production | ICONOCLAST |