Shannon Stephaniuk
Public Relations at FCB/SIX
New York, 美国
标题Go Back To Africa
广告公司
广告战役 Go Back To Africa
广告主 Black & Abroad
品牌 Black & Abroad
首次发布日期
行业领域 旅行社、旅游经营者
剧情简介 Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative.
媒体类别 其他
长度
后期制作
执行创意总监
联合创意总监
联合创意总监
文案
设计师
客户总监
Integrated Producer
Producer
EVP Strategy
Strategy Director
Strategist
Data Analytics Manager
Data Analyst
VP, Head of Data and Technology
Product & Technology Solutions
Front End Developer
President
SVP, Director of Global Communications & PR
Agency
剪辑师
剪辑师
Assistant Editor
执行制片
执行制片
媒介公司
PR manager
PR Agency
Music & Sound Design
音乐制作人
Sound Engineer
Media Producer

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