|标题||Go Back To Africa|
|广告战役||Go Back To Africa|
|广告主||Black & Abroad|
|品牌||Black & Abroad|
|剧情简介||Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative.|
|后期制作||Rooster Post Production|
|Integrated Producer||Gillian Morrison|
|EVP Strategy||Anna Percy-Dove|
|Strategy Director||Paul Hanlon|
|Data Analytics Manager||Andrew Yang|
|Data Analyst||Abdul Dau|
|VP, Head of Data and Technology||Jacob Ciesielski|
|Product & Technology Solutions||John Sime|
|Front End Developer||Heung Lee|
|SVP, Director of Global Communications & PR||Melanie Mitchem|
|Assistant Editor||Shane Preston|
|执行制片||Kristen Van Fleet|
|PR manager||Shannon Stephaniuk|
|Music & Sound Design||Grayson Matthews|
|Sound Engineer||Vlad Nikolic|
|Media Producer||Nicholas Shaw|
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