Jim Cole
1st AD at Iconoclast
Paris, 法国
标题Enjoy the Ride
广告公司
广告战役 Enjoy the Ride
广告主 Suzuki
品牌 Suzuki
首次发布日期 2018 / 1
行业领域 轿车
哲学 Red Brick Road has developed a bold new campaign for Suzuki Cars. Set on a dodgem ride within a fairground and directed by Blinkink’s Noah Harris, the campaign showcases Suzuki cars unleashed in a world of bright lights and fun, underpinned by the campaign line 'Enjoy the Ride.’ The campaign will run from 8th January 2018.

The idea stems from the insight that no matter how many times you get behind the wheel of a Suzuki, the sense of fun and elation does not fade - much like the sensation of riding at a funfair.

The TV spot introduces a high-energy dodgems track where Suzuki cars move in carefully choreographed sequences. This is Suzuki’s first range commercial featuring the all-new Suzuki Swift, Suzuki Vitara and Suzuki Ignis. The week-long shoot involved 10 stunt drivers and a set-built dodgems arena, bringing to life the infectious fun of the fair, via unique, graceful stunt driving. Suzuki UK will be running a 60" along with 30” and 10” cut-downs. Boosted by Sonz of a Loop De Loop Era’s “Far Out”, the TVC is a shot of energy and nostalgia that will resonate with consumers.
The ‘Enjoy the Ride’ campaign will be deployed through-the-line, with Red Brick Road creating digital display, social, print, CRM and Point of Sale. In the UK and Ireland, communications will also highlight Suzuki's striking financial service offers.
The hero range of Suzuki models is featured throughout the campaign, with the Ignis, new Swift and Vitara taking centre stage.
媒体类别 互动
长度
市场 爱尔兰
Sound Design
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Creative
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后期制作
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制作经理
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摄影指导
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1 ST AD

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