标题 | Open Like Never Before |
广告公司 | 72andSunny |
广告战役 | Open Like Never Before |
广告主 | Coca-Cola Company |
品牌 | 46664/Coca-Cola |
首次发布日期 | 2020 / 7 |
行业领域 | 软饮料,奎宁水 |
剧情简介 | After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries. |
媒体类别 | 电视 |
长度 | |
Audio Post | Wave Studios |
Marketing Director | Walter Susini |
执行创意总监 | Carlo Cavallone |
Deputy Executive Creative Director | Laura Visco |
创意总监 | Emiliano Trierveiler |
设计师 | Renee Lam |
设计师 | Masaya Kochi |
文案 | Constanze Bilogan |
Strategy Director | Sarah Sutton |
Strategy Director | Armando Potter |
Strategist | Charlotte Rubesa |
Group Brand Director | Rob Conibear |
Brand Director | Angelina Joy |
Brand Manager | Marie Henaff |
Brand Coordinator | Mauro Sala |
广告公司执行制片 | Jennifer Cursio |
TV FILM PRODUCER | Eline Bakker |
广告公司制片 | Nili Zadok |
Business Affairs Director | Selam Kehishen |
制作公司 | new-land London |
导演 | Gustav Johansson |
导演 | Indra Herö Wide |
导演 | Marcus Ibanez |
摄影指导 | Martin Rudh |
摄影指导 | Steve Annis |
摄影指导 | Jamie Ramsay |
制作公司制片 | Trine Pillay |
制作公司制片 | Mia Tidlund |
制作经理 | Christabelle Stone |
剪辑公司 | Cabin Edit |
剪辑师 | Sam Ostrove |
剪辑师 | Emma Backman |
Sound Designer | Ed Downham |
Sound MIXER | Ed Downham |
Sound Designer | Parv Thind |
Mixer | Parv Thind |
后期制作 | Glassworks Amsterdam |