哲学 | In three short films we meet Fridarians who have waved goodbye to conformity, and said a big ‘hello’ to being themselves. We see Laura getting saucy when out with her parents, Jay staying out late on a school night, and the Jones’ finding whatever reason they can to celebrate with the family. Created by customer-centric agency Partners, who have been tasked to help reignite guest love for the brand. A first for the original rule breakers to launch a brand campaign, shot by BAFTA award winning Pretzel Films. The campaign will feature on VOD, radio and will be rolled out across social channels. |