广告公司制片
at
Creature Music
| 标题 | White Claw Hard Seltzer |
| 广告公司 | Rothco, part of Accenture Song |
| 广告战役 | White Claw Hard Seltzer |
| 广告主 | Mark Anthony Brands |
| 品牌 | White Claw Hard Seltzer |
| 首次发布日期 | 2020 / 6 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | White Claw Hard Seltzer, the no 1. Hard Seltzer brand that has taken the US by storm, is bringing the category to the UK and Ireland. Rothco, part of Accenture Interactive, helped launch the brand in the US and is again leading the launch campaign to introduce a new audience to the phenomenon that is White Claw. In the UK and Irish markets, Rothco, part of Accenture Interactive and White Claw chose to carry through the brand’s unique monochrome aesthetic and the legendary ‘White Claw Wave’ – that have become so well recognised in the United States – to the new campaign. Due to the pandemic, Rothco, part of Accenture Interactive had to readdress what would work as a launch campaign in a world confined by restricted travel and social distancing. As a result, the brand will be introduced almost exclusively online, through online video, digital display and social. The campaign spots and social content are shot in the White Claw brand’s distinctive monochrome. In some of the films a surfer ascends from under a crystal-clear wave, whilst others focus on the waves themselves as they sparkle, break and undulate across the screen. The suite of ads echoes the brand’s ideals of ‘a wave of pure refreshment like nothing you’ve ever tasted before’. The refreshing beverage of sparkling water with alcohol, most commonly called hard seltzer, was among some of the most popular drinks in 2019, commanding over 60% market share in the US and saw total sales up by over 240%. The category is currently valued at over $2.5billion in the US. White Claw Hard Seltzer is made with sparkling water, triple distilled spirit and a hint of natural fruit flavour and heralds in a new era of drinking experiences. With only 95 calories per can, White Claw is gluten free, has an ABV of 4.5% is naturally flavoured and contains no artificial sweeteners. This has been a hit with consumers who are seeking better options to suit their active lifestyles. |
| 媒体类别 | 互动 |
| 长度 | |
| Soundtrack | Living the Dream |
| 后期制作 | MPC LDN |
| Head of Production | Margaret Levingstone |
| 制片 | Laura Cahill |
| 执行创意总监 | Jen Spiers |
| 创意团队 | Emma Sharkey |
| 创意团队 | Ray Swan |
| Finished Artist | Gerry Cole |
| 客户总监 | Bradley Luo |
| Managing Partner | Miriam Hendrick |
| Senior Account Manager | Sean Cushen |
| Strategist | Joe Ronan |
| Director of Strategy | Casey Smyth |
| 广告公司制片 | Vita Mak |
| 剪辑师 | Adam Kelly |
| 音乐公司 | Creature Music |
| 制作公司 | unit9 |
| Directors | A Common Future |
| 执行制片 | Andrew Davies |
| 制片 | Harry Starkey-Midah |
| 摄影指导 | Daren Crawford |
| 摄影指导 | Rick Rifici |
| VFX & CG Supervisor | Jake Nelson |
| VFX & CG Supervisor | Carsten Keller |
| Nuke Artist | Andrew Roberts |
| Post-production Producer | Sol Tiigah |
| 执行制片 | Dafydd Upsdell |
| 电影电视 | Duncan Russell |
| 后期制作 | Screen Scene |
| Post-production Producer | Anne-Marie Downes |
| 音效 | Will Farrell |