广告公司制片
at
Creature Music
| 标题 | Take Notice |
| 广告公司 | Rothco, part of Accenture Song |
| 广告战役 | Take Notice |
| 广告主 | The Marie Keating Foundation |
| 品牌 | The Marie Keating Foundation |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 疾病认知、救助机构 |
| 哲学 | If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as part of their arresting new campaign, ‘Take Notice’, for Breast Cancer Awareness Month. The star of ‘Take Notice’ is Molly Malone. Molly is the enigmatic heroine of the famous song of the same name, widely recognised as the city’s unofficial anthem. The buxom statue has gone on to become one of Ireland’s most recognisable and Instagram-ed monuments, attracting hordes of tourists daily. Their ‘handsy’ antics have resulted in the statue being groped so much that the bronze hue has begun to wear off on the bosom. Realising that people seem to be more aware of Molly’s breasts than their own, the Marie Keating Foundation and ROTHCO decided to leverage the public’s obsession to spark a national and international discussion about breast health. This month, ROTHCO created and placed a small lump on one of Molly’s breasts, which went totally unnoticed by the general public, who continued to take pictures with Molly and touch her bosom. The campaign film - which features a touching bespoke rendition of Molly’s song by Irish singer Imelda May - highlights to the public that if a lump on the most famous and watched pair of breasts in Ireland can go without detection, women have to be extra vigilant and thorough with their breast examinations. |
| 媒体类别 | Ambient |
| 长度 | |
| Soundtrack | Imelda May "Molly" |
| 执行创意总监 | Alan Kelly |
| 创意总监 | Stephen Rogers |
| 创意团队 | Stephen Rogers |
| 创意团队 | Anthony Ortuso |
| Head of Production | Margaret Levingstone |
| Head of Marketing | Helen Browne |
| Project Director | Barbara-Ann Chaney |
| 广告公司制片 | Laura Cahill |
| Head of Strategy | Kathy Troy |
| Digital Strategist | Colm Cusack |
| Digital Strategist | Eadaoin Coyle |
| Design Director | Shane O’Riordan |
| 摄影师 | Chris Lindhorst |
| 摄影指导 | Burschi Wojnar |
| 后期制作 | Screen Scene |
| 剪辑师 | Juniper Calder |
| Post-production Supervisor | Anne-Marie Downs |
| Colorist | Donal O’Kane |
| 音效 | Will Farrell |
| 模型制作 | Joe Fallover |