广告公司制片
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Creature Music
| 标题 | Micro-volunteering 2018 |
| 广告公司 | Rothco, part of Accenture Song |
| 广告战役 | Micro-Volunteering |
| 广告主 | Dairygold Co-Op |
| 品牌 | Dairygold |
| 首次发布日期 | 2018 / 5 |
| 行业领域 | 食品 |
| 哲学 | In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. The ROTHCO team created a platform for Dairygold in which their consumer base could contribute, in a small way, to good causes by Micro-volunteering (MV). MV describes a volunteer, or team of volunteers, completing small tasks that make up a larger project. As a form of virtual volunteering, the tasks are usually distributed and completed online via an internet-connected device, including smartphones. Dairygold have partnered with six charitable organisations for the campaign including: Be My Eyes, The Cheetah Conservation Fund, Count Flowers for Bees, Meitheal Duchas.ie, Crowdcrafting and Post Pals. They invite people to choose a cause they feel passionate about and complete a simple task, then spread the word about MV. The Irish public can contribute via smartphone app or at http://makeaminute.ie/microvolunteering/ The platform will be promoted via a 20” TVC and Digital outputs also created by the team at ROTHCO. |
| 媒体类别 | 电视 |
| 长度 | |
| Agency Producer | Laura Cahill |
| 执行创意总监 | Alan Kelly |
| 创意团队 | Jonathan Cullen |
| 创意团队 | Anthony Ortuso |
| Account Director | Rosie Rogers |
| 客户经理 | Sarah Murphy |
| 客户主管 | Clara Reddan |
| Strategy | Darius Pasalar |
| Music | Oh Honey |
| 制作公司 | Tiny Ark |
| Director | Alex Delap |
| Post House | Screen Scene |