Rob Hodgson
Packaging Illustration at MPC NY
New York, 美国
标题Microsoft TV Commercial
广告公司
广告战役 3D Holiday
广告主 Microsoft
品牌 Windows
首次发布日期 2017 / 12
行业领域 家用电器和视听产品
哲学 Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story.
The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs.
媒体类别 影视
长度
VFX
后期制作
Marketing Manager
Marketing Manager
Global Brand Marketing
General Manager
Director
Brand Manager
美术指导
3D Supervisor
2D Animation and Compositing
SR Social Strategist
Producer
Designer
项目经理
Project Director
Producer
President
音乐制作人
音乐制作人
Managing Director
Head of Integrated Production
Group Strategy Director
SVP, group account director
SVP, group account director
Global Strategy Director
Founder
Executive Creative Director
Executive Creative Director
数字制片
数字制片
Creative technologist
创意总监
创意总监
文案
Chief Creative Operations Officer
客户主管
客户主管
客户总监
客户总监
媒介公司
Sound Mix and Design
剪辑师
剪辑师
VFX Supervisor
Producer
Producer
Colourist
制作公司 The Director’s Bureau
Managing Director
Head of Production
Animation Director
首席创意官

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