标题 | Vintage Drip |
广告公司 | Rethink Communications Inc. |
广告战役 | Vintage Drip |
广告主 | Kraft Heinz |
品牌 | Heinz |
Posted | 11月 2022 |
行业领域 | 蛋黄酱,番茄酱,芥末 |
剧情简介 | These days, everyone from pop singers to fast food chains has their own branded clothing line. But as an industry leader in staining, Heinz has been leaving their mark on fashion’s most iconic brands for years. Now they’re making it official with the Heinz Vintage Drip collection: thrifted clothes from luxe and streetwear brands, all with Heinz ketchup stains.Heinz partnered with online thrifting platform thredUP to curate a limited-edition collection of 157, one-of-a-kind clothing items from the biggest brands in fashion. Getting more life out of used clothes, and turning Heinz-stained clothes into a fashion statement.The campaign launches in the weeks leading up to New York Fashion Week, as partnering influencers incorporate Heinz stains into their newest looks.All proceeds from the collection go to Rise Against Hunger in support of global hunger relief. |
媒体类别 | 案例研究 |
首席创意官 | Aaron Starkman |
首席创意官 | Mike Dubrick |
Chief Strategy Officer | Sean McDonald |
创意总监 | Zachary Bautista |
美术指导 | Zachary Bautista |
联合创意总监 | Geoff Baillie |
文案 | Geoff Baillie |
文案 | Aman Soin |
文案 | Brendan Scullion |
美术指导 | matt dunn |
美术指导 | Ashley Park |
美术指导 | Max Bingham |
Strategist | Julian Morgan |
制作公司制片 | Alex Butt |
Post Supervisor | Megan OConnor |
Post Supervisor | Shannon Ing |
Print Producer | Agnes Gilchrist |
Print Producer | AJ Merrick |
Studio | Brad Kumar |
客户总监 | Jamie Sutherland |
客户总监 | Kai de Bruyn Kops |
客户总监 | David Greisman |
客户主管 | Emily Anzarouth |
客户经理 | Rachel Cloth |
导演 | Nikki Ormerod |
摄影师 | Nikki Ormerod |
电影 | Nina Djacic |
制作公司 | Undivided Creative |
EP | Scott Houghton |
Line Producer | Scott Houghton |
剪辑师 | Tyler Erdelac |
Online / VFX | Gimmick Studio |
Motion Graphics | Gimmick Studio |
Colorist | Ismaël Ouattara |
PR | Middle Child |
PR | Zeno Group |
Media Company | Carat |
Media Company | Publicis 57 |
Printing House | TI Group |
Marketing Director | Megan Lang |