标题 | Decathlon Ability Signs |
广告公司 | Rethink Communications Inc. |
广告战役 | Decathlon Ability Signs |
广告主 | Decathlon |
品牌 | Decathlon |
首次发布日期 | 2021 |
行业领域 | 休闲与运动设备 |
剧情简介 | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | R+D Productions |
首席创意官 | Aaron Starkman |
执行创意总监 | Mike Dubrick |
执行创意总监 | Nicolas Quintal |
创意总监 | Xavier Blais |
文案 | Xavier Blais |
创意总监 | Maxime Sauté |
美术指导 | Maxime Sauté |
美术指导 | Rachel LeBlanc |
美术指导 | Ryan Cookish |
Chief Strategy Officer | Sean McDonald |
Strategy Director | Pascal Routhier |
Interactive Producer | Terri Winter |
Interactive Producer | Todd Harrison |
Developer | Steve Lam |
设计师 | Claudia Barberio |
Studio Artist | Cadu Rocha |
制作公司制片 | Sarah Longpré |
制作公司制片 | Johanne Pelland |
制作公司制片 | Katia Dupuy |
制作公司制片 | Samuel Bonneau |
制作公司制片 | AJ Merrick |
制作公司制片 | Steph Walker-Wells |
客户总监 | Alex Lefebvre |
客户经理 | Rose Napoléon |
客户经理 | Aicha Diallo |