| 标题 | Heinz Draw Ketchup |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | Heinz Draw Ketchup |
| 广告主 | Kraft Heinz |
| 品牌 | Heinz |
| 首次发布日期 | 2021 |
| 行业领域 | 蛋黄酱，番茄酱，芥末 |
| 剧情简介 | We anonymously asked people all over the world to draw ketchup. The result? They all drew Heinz.The experiment was conducted with dozens of participants across five continents, none of whom had any idea what brand the experiment was for. All they were told was to “draw ketchup,” and most reacted by drawing a bright red bottle with “Heinz” written on it.Those labels were featured on a limited-release run of Heinz bottles, and on digital billboards. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Sound & Music | Vapor Music Group |
| 首席创意官 | Aaron Starkman |
| 执行创意总监 | Mike Dubrick |
| Head of Art and Creative Director | Joel Holtby |
| 联合创意总监 | Zachary Bautista |
| 美术指导 | Zachary Bautista |
| 文案 | Geoff Baillie |
| 设计师 | Jaclyn McConnell |
| Chief Strategy Officer | Sean McDonald |
| Strategist | Julian Morgan |
| 制片 | Alex Butt⠀ |
| Production Coordinator | Spencer J. Houghton |
| Print Producer | Narine Artinian |
| 制作公司 | R+D Productions |
| 摄影指导 | Scott McClelland |
| 剪辑师 | Stephen Parker |
| Online / Grading | Emmett Maloney |
| 客户总监 | Amy Greenspoon |
| 客户总监 | Kai de Bruyn Kops |
| 客户经理 | Allie Kennedy |
| Engineer | Art Mullin |
| Public Relations | The Colony Project |
| 媒介公司 | Carat |
| Community Management | SALT |
| 广告经理 | Nina Patel |
| 广告经理 | Daniel Gotlib |
| 广告经理 | Chanel Simpson |
| 广告经理 | Keeyan Arvandi |
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