| 标题 | Pour Perfectly |
| Brief | The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of its glass bottle? People have been seeking the answer for years. Now finally they have it. The Heinz Pour Perfect Bottle is a limited edition bottle with a label that indicates the perfect pouring angle. At last, the famously slow-moving condiment can be enjoyed a little sooner. |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | Pour Perfectly |
| 广告主 | Kraft Heinz |
| 品牌 | Heinz Ketchup |
| Posted | 11月 2019 |
| 行业领域 | 蛋黄酱，番茄酱，芥末 |
| 剧情简介 | The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner. |
| 媒体类别 | 案例研究 |
| 执行创意总监 | Chris Staples |
| 执行创意总监 | Ian Grais |
| 创意总监 | Mike Dubrick |
| 创意总监 | Joel Holtby |
| 创意总监 | Aaron Starkman |
| 创意总监 | Christina Yu |
| 美术指导 | Hayley Hinkley |
| 文案 | Jacquelyn Parent |
| 插图画家 | Erin Maguire |
| Strategist | Sean McDonald |
| Strategist | Julian Morgan |
| 制作公司制片 | Alex Butt |
| Production Coordinator | Spencer J. Houghton |
| Print Producer | Narine Artinian |
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