| 标题 | The Sobering Report |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | The Sobering Report |
| 广告主 | Arrive Alive |
| 品牌 | Arrive Alive |
| 首次发布日期 | 2018 |
| 行业领域 | 公共安全、保健及卫生 |
| 哲学 | Arrive Alive wanted people to experience how any intoxication exponentially increases your risk of crashing, especially when drugs and alcohol are combined. And with marijuana legalization, it’s only getting worse. Introducing “The Sobering Report”, an annual report that becomes more impaired the more you scroll, emulating the symptoms of combined intoxication. Users could choose to read the report clearly by pressing “view sober” demonstrating that the safest way to drive is 100% sober. |
| 媒体类别 | 年报 |
| 创意总监 | Hans Thiessen |
| 创意总监 | Chris Staples |
| 创意总监 | Ian Grais |
| Writer | Andrew Chhour |
| Designer | Jake Lim |
| Producer | Todd Harrison |
| Developer | Brad Stapleton |
| Developer | Ken Malley |
| Strategist | Sean McDonald |
| Account Director | Sarah Riedlinger |
| Account Executive | Hannah Jordan |
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