标题 | Questions |
广告公司 | Up In The Sky |
广告战役 | Stop The Blame |
广告主 | Project Alert Violence Against Women |
品牌 | Project Alert Violence Against Women |
首次发布日期 | 2017 / 11 |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | STOP THE BLAME |
剧情简介 | IN THIS SHORT SPOT ON VICTIM BLAMING FROM PROJECT ALERT, A MAN HAS SOMETHING TAKEN FROM HIM…AND THEN THINGS GET WORSE |
哲学 | This short film was shot using a contrast style - lure you in to feel empathy for a wrongly accused man (victim) and then switch the scenario to a woman facing unfair victim blaming |
问题 | In Nigeria, victims of domestic abuse are daily faced with secondary abuse - victim blaming and shaming. This happens both online and offline by both men and women. It is one of the reasons many victims do not come forward or leave abusive relationships. |
结果 | So far, the campaign hashtag has generated over 1.5m mentions and a social media reach of over 1m across all social media chann The short film trended on Twitter with the simultaneous tweeting and retweeting, leading to ongoing discussions and positive sentiments by the public finally seeing how harmful and unfair secondary abuse is. Popular blogs have also picked up the film for review. |
媒体类别 | Web Film |
长度 | |
更多信息 | http://www.projectalertnig.org/ |
Copywriting | JESSICA IWAYEMI |
Chief Agency Producer | Bolanle Akintomide |
创意总监 | Omaga Idirigbe |
插图画家 | Olisa Ogbolu |
Brand Management/Strategy | Olawale Mada |