Bolanle Akintomide
Head, Production at Up In The Sky NG
Nigeria, 尼日利亚
标题Questions
广告公司
广告战役 Stop The Blame
广告主 Project Alert Violence Against Women
品牌 Project Alert Violence Against Women
首次发布日期 2017 / 11
行业领域 机构/公益组织/非盈利组织
广告口号 STOP THE BLAME
剧情简介 IN THIS SHORT SPOT ON VICTIM BLAMING FROM PROJECT ALERT, A MAN HAS SOMETHING TAKEN FROM HIM…AND THEN THINGS GET WORSE
哲学 This short film was shot using a contrast style - lure you in to feel empathy for a wrongly accused man (victim) and then switch the scenario to a woman facing unfair victim blaming
问题 In Nigeria, victims of domestic abuse are daily faced with secondary abuse - victim blaming and shaming. This happens both online and offline by both men and women. It is one of the reasons many victims do not come forward or leave abusive relationships.
结果 So far, the campaign hashtag has generated over 1.5m mentions and a social media reach of over 1m across all social media chann

The short film trended on Twitter with the simultaneous tweeting and retweeting, leading to ongoing discussions and positive sentiments by the public finally seeing how harmful and unfair secondary abuse is. Popular blogs have also picked up the film for review.
媒体类别 Web Film
长度
更多信息 http://www.projectalertnig.org/
Copywriting
Chief Agency Producer
创意总监
插图画家
Brand Management/Strategy

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