| 标题 | Bet on a murderer - La Fôret |
| Brief | Bet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions. |
| 广告公司 | Publicis Conseil |
| 广告战役 | Bet on a murderer |
| 广告主 | France Télévisions |
| 品牌 | France 3 |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 广告口号 | Bet on a murder-La Fôret |
| 剧情简介 | A trailer about the new France 3 TV series, it includes an interactive second screen experience allowing each viewer to take real live bets on the series murderer’s identity. |
| 媒体类别 | 网站 |
| 长度 | |
| 执行创意总监 | Fabrice Delacourt |
| 执行创意总监 | Olivier Desmettre |
| 文案 | Kevin Salembier |
| 美术指导 | Julien Boissinot |
| art direction support | Alexandre PERDEREAU |
| 客户经理 | Caroline Darmon |
| 客户经理 | Lou Leproux |
| digital strategy adviser | Guillaume Cartigny |
| Digital Production | Gwladys Woimant |
| editing | Jean-François Clapeau |
| social media | Marie Sloutchansky |
| Partner | WINAMAX |
| Technical Team | Alexandre Roos |
| Technical Team | Christophe Schaming |
| Technical Team | Mathieu Porri |
| Music & Sound Design | Prodigious |
| 广告公司制片 | Gwladys Woimant |
| 制作公司 | HENRY |
| 制片 | Jean-Luc Bergeron |
| 制片 | JEAN OZANNAT |
| 音效制作 | Prodigious |
| Communications Director | Nilou Soyeux |
| Brand Director | Philippe Deloeuvre |
| 美术指导 | Eric Rinaldi |
| Communications Director | Valérie Manzic‐Chiquiar |
| Communications Director | Laurent Sauvage |
| 广告经理 | Amélie Sechet |
| 广告经理 | Ralph Hippocrates |
| 编程人员 | WINAMAX |
| Founder | Alexandre Roos |
| Founder | Christophe Schaming |
| Communications Director | Mathieu Porri |