Bruce Lee
Founding and Chief Creative Partner at IPNY, Inc., New York
New York, 美国
标题Who's the hero behind the mask?
广告公司
广告战役 Who's the hero behind the mask?
广告主 Dana-Farber Brigham Cancer Center
品牌 Dana-Farber Cancer Institute
首次发布日期 2020 / 5
行业领域 医院、医疗机构和医疗服务
剧情简介 The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general. Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners.
媒体类别 社交媒体
Chief Creative Partner

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