Flavio Fabbri
Digital Creative Director at Y&R ITALIA, Milano
Milano, 意大利
标题Chat Yourself
BriefThe early stages following the onset of Alzheimer's can be scary. Every aspect of one’s life can turn into an endless stream of questions. Did I eat lunch? Where do I live? Who is this beautiful smiling face in the picture frame? Chat Yourself collects a person’s online memories, based on a Facebook live diary and gives back vital information at key moments. With the app, Alzheimer's sufferers no longer need to feel ashamed to ask questions. They can overcome their fear of leaving the house alone. They can take back control of their daily routines. And their lives. If you’re living with Alzheimer’s disease, every aspect of your life can quickly turn into an endless stream of questions. The Chat Yourself app collects a person’s online memories and gives them back vital information at key moments.
广告公司
广告战役 Chat Yourself
广告主 Italia Longeva
品牌 Italia Longeva
Posted6月 2017
行业领域 其他
剧情简介 There are 9.9 million new cases of Alzheimer’s each year. The disease causes problems like: getting lost, not managing self care, not recognizing relatives. Alzheimer’s means a progressive loss of memory, independence and dignity. 
哲学 A chatbot which collects the entire life of Alzheimer’s sufferers and gives them back vital information 24H. We’ve based it on Facebook: the life diary that everyone has in their pocket.With push notifications it helps even without any request. The chatbot helps patients with real time answers, restoring their daily routine and improving their lifestyle. 
媒体类别 社交媒体
长度
执行创意总监
创意总监
文案
美术指导
制作公司
制作公司制片
广告公司制片

People related to this work

Talent you might be interested in

Create a free Talent profile and become a member of AdForum

Get Started