| 标题 | Simcity Buildit School Of Politics |
| 广告公司 | Dentsu Inc. |
| 广告战役 | Simcity Buildit |
| 广告主 | Electronic Arts Inc. |
| 品牌 | SimCity |
| 首次发布日期 | 2017 / 6 |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | We opened a new political institution "SIMCITY BUILDIT SCHOOL OF POLITICS" which enables studying politics using SimCity as a teaching material for 2 months from 6/26 to 8/23. In the lecture, SimCity which is known as town development sandbox game was utilized as simulation software. By simulating policies in topics such as news in the game, we discussed the pros and cons of that policy. In addition, as a lecturer, top talent with knowledge such as former governor, university professor, journalist, businessman, etc. gathered. Students gained opportunity of first-class education while using games as teaching materials. Also, to learn more deeply, current issues related to Japan (shortage of nursery school problems, pollution problems of Tsukiji fish market etc) were added as in-game elements. Additionally, by publishing original textbooks supervised by lecturers and delivering lectures online, we provided opportunities for people in Japan to learn this special lesson. |
| 哲学 | We launched this initiative at the timing of the election of the Tokyo Metropolitan Assembly, where interest in politics climaxed in Japan. "SIMCITY BUILDIT SCHOOL OF POLITICS" became a big topic with hooks on the news that politics is learned using SIMCITY as a teaching material. In parallel with ordinary PR, outdoor advertisement is deployed in major universities and towns mostly used by youngsters. We also used online video advertisements to announce this politics school to youngsters. As a result of these activities, we succeeded in having various media pick up the uniqueness of "SIMCITY BUILDIT SCHOOL OF POLITICS". Particularly, Newsweek magazine posted this initiative with five feature articles. This measure was taken up favorably and the news reached even the actual politicians. An actual councilor of parliament has participated to study. As a result, this politics school resulted in a rush of 780% of the student's maximum recruitment number. |
| 结果 | We announced SIMCITY BUILDIT SCHOOL OF POLITICS from June 26 and called for entries through WEB video and outdoor advertisement. In addition, we held an opening event of political cram school. In addition, boosting the topic by developing a PR promotion in accordance with the timing of Tokyo parliamentary elections, acquiring media exposure exceeding 280+ including feature articles at Newsweek. Political institution was open for 2 months from 6/26 to 8/23. Developing lectures with high noticeable attention in Japan, "Correlation between policies and citizens' satisfaction", "Balance of functions and culture of cities", "How future local autonomy should be". At the end of the lecture, each student performed the present idea of city development and policy in the SimCity game in response to the contents of the day, and presented the presentation. Through a series of campaigns, wonderful results were led. · SIMCITY BUILDIT download number is + 50.1% after campaign. · The number of accesses of SIMCITY BUILDIT brand site is + 667.3%. · 280 + media exposure including feature articles at Newsweek. · Acquired 170 M + media impressions. · Favorable commentaries gathered from authoritative media such as "super-class teachers" (Newsweek) "future politicians come from here" (CNET). As a result, we succeeded in raising young people's interest in politics. Succeeded to show clues to solving new problems as a game to the problem of political separation. The voting rate of the Tokyo Metropolitan Assembly elections after the campaign was + 17.9%, the vote before the date was + 56.8%, renewing a record high. We succeeded in placing a part of interest in politics through SIMCITY BUILDIT SCHOOL OF POLITICS. SIMCITY BUILDIT SCHOOL OF POLITICS is an inventive political institute that enables learning politics using SIMCITY as a teaching material and fosters future politicians. This successful initiative tackled the declining interest in politics among the youngsters. The project gained 280+ media exposure, 170M+ media impression, and became a huge topic. As a result, the website visits increased + 667.3%, the number of downloads of the game increased + 50.1%. This work produced an unprecedented business impact, as well as social impact through creation of a media called political institution beyond the advertising. Therefore, this initiative suitable for the Media category. |
| 媒体类别 | 互动 |
| 长度 | |
| Media/PR agency | Dentsu Public Relations Inc. |
| Media/PR agency | Kyodo Public Relations |
| Media/PR agency | Fire Bug Inc. |
| 制作公司 | J.C. Spark |
| 制作公司 | Yokohama Super Factory |
| 制作公司 | Taiyo Kikaku Co. |
| Media Services | Ccc Media House Co. |
| 创意总监 | Akira Suzuki |
| 美术指导 | Yusuke Koyanagi |
| 文案 | Kenta Isobe |
| 美术指导 | Hiromi Uzaki |
| 客户企划 | Kohei Nagoya |
| 媒介企划 | Mizuki Masuda |
| 媒介企划 | Utau Shu |
| 客户主管 | Hirofumi Kikui |
| 客户主管 | Masao Okada |
| 客户主管 | Mako Nakamura |
| PR Coordinator | Nori Kobayashi |
| 制片 | Yuji Kobayashi |
| 制片 | Hironobu Naganuma |
| 设计师 | Wataru Sakamoto |
| 设计师 | Takumi Saito |
| 插图画家 | chamooi |
| 摄影师 | Naoya Fujikawa |
| 摄影制作 | Yurika Matsuno |
| 制片 | Teppei Ohno |
| 制作经理 | Motoki Oishi |
| 制作经理 | Yuichiro Kon |
| 导演 | Takeshi Izumida |
| 导演 | Shuji Daito |
| 电影 | Asami Takahiro |
| 剪辑师 | Aya Hiraga |
| Mixer | Kanako Kawase |
| Mixer | Akari Tatsumi |
| Casting | Keita Nagahara |
| Narrator | Yasuhiro Saito |
| Narrator | Laurier Tienan |
| PR Director | Akemi Sakurai |
| PR Director | Yuichi Hidaka |
| Communications Planner | Yohei Nemoto |
| Communications Planner | Koichi Maeda |
| Communications Planner | Hibiki Sekiguchi |
| Communications Planner | Takashi Goto |
| Communications Planner | Taiki Yoshioka |
| PR Coordinator | Miyako Yusa |
| PR Coordinator | Yuki Yoshimura |
| 制片 | Shun Kikuchi |
| 制片 | Kiyohito Toyama |
| 制作公司 | E-Spirit |
| 制作公司 | Digital Hearts |
| 制作公司 | Cliver |
| Web Director | Hiroyuki Mikami |
| 技术总监 | Fumihito Uekusa |
| Web designer | Natsue Kokubo |
| Engineer Developer | Syunmu Ikeyama |