导演
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Blue Moon Films
| 标题 | Grandpa's Tv |
| 广告公司 | J. Walter Thompson Taipei |
| 广告战役 | Grandpa's Tv |
| 广告主 | E-LIFE MALL BRANDING |
| 品牌 | E-LIFE MALL BRANDING |
| 首次发布日期 | 2017 / 1 |
| 行业领域 | 家用电器和视听产品 |
| 哲学 | E-Life Mall created an branded entertainment film to respond to the social issue. The brand cleverly packaged its "values" as "products" and sell to the audience, which created an extensive communication in a very short period of time and led to very successful marketing campaign. E-Life Mall found out that 1/3 of the children in Taiwan have been raised by their grandparents. Many Parents, due to economic pressure, are forced to find work in major cities, leaving their children to live with their grandparents. Once the economic circumstance permits, the children return to their parents. But they retain a strong emotional attachment to their grandparents in their minds. Fueling the desire to one day repay them. E-Life Mall wants to excite the younger generation to purchase new electronics for their elders. |
| 结果 | We created a online film following the life of a boy raised by his grandfather. When he grew up and became the same hardworking person like his parents, he began contemplating whether he had forgotten his Grandfather – the man that was his best friend growing up. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | I-Fei Chang |
| GCD | Wu |
| GCD | Min-Lung |
| 联合创意总监 | Dory Liu |
| 美术指导 | Angela Chen |
| 文案 | Vik Liu |
| Executive Production Director | Frank Hsu |
| Film Director | Ging-Zim Lo |
| Client Services Director | Ben Hsu |
| 客户总监 | Daniel Chang |
| 客户经理 | George Ting |
| 客户主管 | Jean Liu |