Claudia Arellano
Directeur artistique at Human
Buenos Aires, 阿根廷
标题The impossible riddle - Case film
广告公司
广告战役 The Impossible Riddle
广告主 ALMA (Asociación Lucha contra el Mal de Alzheimer)
品牌 ALMA-Alzheimer
Posted5月 2018
行业领域 疾病认知、救助机构
广告口号 Is not a riddle, it's Alzheimer's
剧情简介 We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help. During the creative process, we discovered something very interesting: Alzheimer's disease patients symptoms are much like riddles. They're all about confusion about things that should be easy, as daily activities, family roles and even ones own age. My son was born when i was 30 years old and his son was born when he was also 30. Today i am in my eighties and my grandson came to visit me, but i only see my son. Who visited me? There are two fully served plates on the table. One goes to my mom, the other one for me . But my mother ain't at home and i don't know how to cook. Who prepared the dinner? I sat in front of the tv and watched my favourite soap opera. The tv doesn't work and it's the only tv in the house. How did i manage to watch it?
媒体类别 案例研究
长度
General Creative Director
文案
创意总监
美术指导
Planning Direction
Planner
客户主管

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