Melanie[2]lannoy
Press Relations at Ludwig
Kockelscheuer, 卢森堡
标题Ludwig x adidas - 2016 Claimfreedom Campaign
广告公司
广告战役 Ludwig x adidas TERREX - 2016 #claimfreedom Global activation campaign
广告主 adidas
品牌 adidas TERREX
首次发布日期 2016 / 1
行业领域 运动队、体育活动
广告口号 #claimfreedom
剧情简介 In 2016, Ludwig activated and organised its expert teams of Collabs, to define, create and produce a Global Activation Campaign for adidas. A multi-channel and multi-market campaign including international athletes, brand ambassadors and key influencers. #claimfreedom campaign offered the outdoor communities a unique opportunity to realise their dream projects, with the brand’s support. Among hundreds of submissions, seven were selected and produced around the world, and one lucky winner became adidas new brand ambassador. To share their dreams with all the world, a final movie and four episodes were released online and through festivals.
哲学 The big idea: challenge the Outdoor Community to share their most courageous, most thrilling ‘dream projects’ and get the chance to realise one of them. Enter CLAIMFREEDOM, a global experiential activation, built through six key phases over 16 months, and activated across multiple channels, including digital and social media platforms adidas.com/claimfreedom, YouTube, Instagram, Facebook and Twitter.
问题 The goal: engage and recruit a new breed of brand ambassadors and admirers of adidas TERREX who view the world as their open playground and push beyond their limits. Ludwig activated its global community of creative and strategic experts to bring CLAIMFREEDOM to life.
结果 More than a campaign, CLAIMFREEDOM documented the gripping and exhilarating journeys by some of the world’s most ambitious and courageous athletes. A community of thousands shared in the experience of seeing dream projects become reality.
媒体类别 案例研究
长度
市场 加拿大, 美国, 巴西, 智利, 秘鲁, 俄罗斯, 斯洛伐克, 法国, 德国, 瑞士, 斯洛文尼亚
更多信息 http://www.global.adidas.com/claimfreedom
Copywriting
Graphic Studio
Graphic Studio
Digital Agency
Press Relations
Producer / Video
Video Production Company
文案
广告公司制片
摄影师
Press Relations
摄影师
摄影师
Music Production Manager

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