| 标题 | Life doesn’t need balance |
| 标题 (原始语言) | Tu Vida No Necesita Equilibrio, Tu Piel Si. |
| 广告公司 | DDB COLOMBIA |
| 广告战役 | Life doesn’t need balance |
| 广告主 | Carey |
| 品牌 | Carey |
| 首次发布日期 | 2020 / 3 |
| 行业领域 | 化妆品、美容产品及香水 |
| 广告口号 | Natural Balance For Your Skin |
| 剧情简介 | As we celebrate International Women’s Day, Carey is launching a new campaign that supports women’s liberation from all the pressure imposed by society. This personal care brand wants them to let go of that perfect balance and impulses them to care less about what they have to do, should do or can do with their lives. It’s from this thought that the following powerful message was born: “Life doesn’t need balance. Your skin does.” An invitation to be free and to get rid of all the prejudice and rules about the role of a woman. |
| 媒体类别 | 互动 |
| 长度 | |
| Chief Executive Officer (CEO) | John Raúl Forero |
| 首席创意官 | John Raúl Forero |
| 创意总监 | Juan Espitia |
| 创意总监 | Juan Fernandez |
| 文案 | Juan Fernandez |
| 文案 | Eduardo Vargas |
| 文案 | Diego Tamayo |
| 美术指导 | Juan Espitia |
| 美术指导 | Juan Medellín |
| 客户经理 | Juliana Pérez |
| 客户经理 | Maji Rojas |
| Planner | Miguel Bueno |
| 制片 | Julio Uribe |
| Sound Producer | Juan Guillermo Lopez |
| 制作公司 | Los Notarios |
| 导演 | Gina Medina |
| Colorist | Natalie Pinilla |
| Colorist | Patrick Harvey |
| Casting | Ana María Boada |