Creative
at
Robert/Boisen & Like-minded
Copenhagen Area, Capital Region, Denmark, 丹麦
| 标题 | Pay Up, Parents |
| 广告战役 | Pay Up, Parents |
| 广告主 | WWF |
| 品牌 | WWF, The Danish National Lottery, Danish Cancer Society, Stofa |
| Posted | 7月 2020 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 哲学 | While millennials care deeply for their planet, they don’t have a lot of money to invest. To encourage them to take out WWF memberships, Christoffer Fejerskov Boas & Klara Vilshammer created Pay Up Parents - a campaign that lets millennials invoice their parents according to how much they f*cked up. The campaign speaks to millennials’ frustrations with how their parents’ generation treated the planet, while creating an opportunity to build new WWF memberships. |
| 媒体类别 | 公关 |
| 长度 | |
| 创意总监 | Christoffer Fejerskov Boas |
| 创意总监 | Klara Vilshammer |