| 标题 | 30,000 cars |
| 广告公司 | Forsman & Bodenfors Göteborg |
| 广告战役 | 30,000 cars |
| 广告主 | Västtrafik Public Transport |
| 品牌 | Västtrafik |
| Posted | 11月 2019 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | Every day in the western region of Sweden, 250,000 commuters travel by car, creating severe gridlocks and CO2 emissions. Västtrafik, the local public transport company, wants more people to take the bus. The best way to spark change is to offer an alternative, so in this campaign, 30,000 free trial passes were given out to car drivers. By building a mesmerizing toy car installation, we made this big figure tangible. With the film – all done without CGI – we illustrated the massive impact of the initiative. |
| 媒体类别 | 影视 |
| 客户主任 | Susanne Eriksson |
| 客户总监 | Greger Andersson |
| 客户主管 | Helen Johansson |
| 美术指导 | Lars Jansson |
| 文案 | Pontus Caresten |
| 设计师 | Christoffer Persson |
| PR Strategist | Robert Johnsson |
| PR Strategist | Sebastian Nowacki |
| 客户企划 | Anita Rafiei |
| Art | Ebba Chambert |
| Art | Oscar Andersson |
| Art | Linden Carte |
| Art | Mira Cederwall Victorin |
| Art | Nathalie Ruejas Jonson |
| Art | Linnéa Teljas Puranen |
| Art | Gustav Gigi Sandin |