| 标题 | The more you sweat, the more you get |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | The Thermal Discount |
| 广告主 | Sports Experts |
| 品牌 | Sports Experts |
| 首次发布日期 | 2017 / 11 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | Given the chance, most people will take the escalator instead of the stairs on their daily subway commute. Here's the first thermal imaging station that rewards commuters with discounts based on their body temperature. For example, if their body heat goes up by 70%, they get the equivalent money off at Sports Experts. The initiative encouraged people to sweat in a place where they would normally avoid it: Montreal’s deepest subway station, with 200-plus steps. The more you sweat, the more you get! This installation in Montreal encouraged people to take the stairs instead of the escalator when using the subway. If the thermal imaging technology showed they'd pushed their body temperature up by a certain percentage, they got the equivalent off at athletic gear retailer Sports Experts. |
| 媒体类别 | Web Film |
| 长度 | |
| 创意总监 | Chris Staples |
| 创意总监 | Ian Grais |
| 创意总监 | Nicolas Quintal |
| 美术指导 | Maxime Sauté |
| 文案 | Xavier Blais |
| Strategy/Planning | Pascal Routhier |
| 客户主管 | Alexe Dupont |
| 客户总监 | Alex Lefebvre |
| 制作公司 | Nova Film |
| 导演 | David Poulin |
| 制作 | Alexis Dubosc |
| 媒介公司 | Touché! phd |
| Creative Tech | Cortex Studio |
| 制作公司 | NovaFilm |
| 摄影指导 | Maxime Valsan |