Dimitri Guerassimov
CEO/CCO at VML
Paris, 法国
标题Autism can work (French)
广告公司
广告战役 Autism Can Work
广告主 Andros
品牌 Andros
首次发布日期 2018
行业领域 企业传播
剧情简介 What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
媒体类别 案例研究
长度
Global Chief Creative Officer
首席创意官
首席创意官
首席创意官
创意总监
文案
文案
美术指导
美术指导
制作公司
导演
音效

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