| 标题 | Relocklove |
| 广告公司 | Marcel |
| 广告战役 | Relocklove |
| 广告主 | Orange |
| 品牌 | Orange |
| Posted | 6月 2015 |
| 行业领域 | 电信服务 |
| 剧情简介 | Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot. People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %. Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 法国 |
| 广告经理 | Quentin Delobelle |
| 广告经理 | Annabel Salesa |
| 广告经理 | Severin Cassan |
| 广告经理 | Laurence Poucan |
| 广告经理 | Esther Gordon |
| Agency | Marcel |
| 广告经理 | Pascal Nessim |
| 广告经理 | Charles Georges-Picot |
| Chairman | Anne de Maupeou |
| 首席创意官 | Fabien Teichner |
| 首席创意官 | Dimitri Guerassimov |
| 创意总监 | Lionel Bui |
| 美术指导 | Vincent Boursaud |
| 美术指导 | Julien Princet |
| 美术指导 | Eulalia Bartolomeu |
| 文案 | Damien Veillet |
| 文案 | Rodolphe Pedrono |
| 客户主管 | Philippe Franc |
| 客户经理 | Jeanne Neuschwander |
| 客户主任 | Eva Castrillo |
| 项目经理 | Barbara Cruchet |
| 项目经理 | Manon Lapeyre |
| 项目经理 | Paul Marty |
| 技术总监 | Louis Da Silva |
| Creative technologist | Stéphane Nauroy |
| Project Director | Maximilien Borne |
| Development | Etienne Durand |
| Development | Eric Beaufol |
| Development | Marie Tenegal |
| Development | Lucia Barroso |
| Development | Head of Digital Design |
| Digital Content Strategist | Andréa Forte |
| Media Rep. | Mélanie Colléou |
| Media Rep. | Nathalie Rolland |
| Production (Agency) | InDaProd |
| 导演 | Cédric Dubourg |
| 导演 | Margaux Bail |
| 执行制片 | Baptiste Baradat |
| Chief Operator | ALARY Romain |
| Sound Engineer | Maxime Berland |
| Production (Agency) | Troublemakers |
| 导演 | Julien Faure |
| 广告经理 | James Hagger |
| 制作公司制片 | Aurélie Chevalier |
| Line Producer | Charles-Philippe Bowles |
| 广告经理 | Julien Petit |
| Sound Engineer | Kerwin Rolland |
| 剪辑师 | Romain Boileau |