概要
Worldwide Partners is a global collective of marketing services providers who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.
Founded in 1938 with over 60 partners in over 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. We are a collective of the leading independent, owner-operated agencies who are shareholders of the network. Expertise in over 90 industries in B2C, B2B, tourism, healthcare and pharma.
WPI serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis. Global brands including Coke, Heineken, Caterpillar, Ocean Spray, Las Vegas Tourism, Toshiba and 3M gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.
Not encumbered by agency holding company operating models nor market-level fiefdoms, we are natural, agile and responsive collaborators operating without borders and boundaries.
We believe that a connected world creates the greatest opportunity for our partners, our people and our clients to effectively compete and ultimately win within today’s global economy.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Worldwide Partners, Inc. (WPI) is the world’s 10th largest advertising and marketing communications network made up of 65 independent agencies employing 4,500 people in 141 offices located in 54 countries across Asia, Africa, Europe, Latin America, the Middle East and North America.
WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows agency partners to expand their existing client relationships geographically and to compete effectively for international new business.
Global brands including Lufthansa, Samsung, Pfizer, Nike, Mini, Procter & Gamble, 3M and Caterpillar gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops.
WPI’s partner agencies manage $2.7 billion in worldwide advertising expenditures.
WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows agency partners to expand their existing client relationships geographically and to compete effectively for international new business.
Global brands including Lufthansa, Samsung, Pfizer, Nike, Mini, Procter & Gamble, 3M and Caterpillar gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops.
WPI’s partner agencies manage $2.7 billion in worldwide advertising expenditures.
Member of executive team for premium branded content and entertainment studio engineered to enable lifestyle brands to connect with young adult consumers.
With domestic offices in Los Angeles, Orange County and Denver, WINDOWSEAT™ has provided content marketing solutions for brands including VANS, Nike, Quiznos, Camelbak, Mattel, Hyundai, Bud Light and Monster Energy.
With domestic offices in Los Angeles, Orange County and Denver, WINDOWSEAT™ has provided content marketing solutions for brands including VANS, Nike, Quiznos, Camelbak, Mattel, Hyundai, Bud Light and Monster Energy.
Chief Marketing Officer & Head of E-Commerce
Fresh Produce Sportswear
美国
January 2014 - May 2015 (1年4个月)
Member of Executive team for women's fashion brand with $50 million in annual revenue delivered through 28 company-owned stores, 400+ wholesale accounts and freshproduceclothes.com.
Responsible for the development and activation of the Fresh Produce brand, crafting national and local store marketing plans, selecting and leading advertising, public relations and media agencies, management of e-commerce channel, ownership of department P&Ls and for providing leadership to in-house team of marketing managers, graphic designers, copywriters and e-commerce managers.
Responsible for the development and activation of the Fresh Produce brand, crafting national and local store marketing plans, selecting and leading advertising, public relations and media agencies, management of e-commerce channel, ownership of department P&Ls and for providing leadership to in-house team of marketing managers, graphic designers, copywriters and e-commerce managers.
Chief Strategy Officer
Location3 Media
美国
April 2011 - December 2013 (2年8个月)
Location3 is a digital marketing partner built to improve the findability and performance of consumer and multi-unit retail brands through enterprise-level digital marketing solutions. Location3 serves clients such as AT&T, Stetson, US Airways, Home Depot, UPS and Darden Restaurant Group.
In the role of Chief Strategy Officer, John led the development of multi-channel digital marketing strategies through the integration of Location3's creative/content, social media and SEO departments.
In the role of Chief Strategy Officer, John led the development of multi-channel digital marketing strategies through the integration of Location3's creative/content, social media and SEO departments.
Senior Vice President of Marketing
Smashburger
美国
April 2010 - January 2011 (9个月)
Senior marketing executive and member of executive team responsible for designing marketing department structure, managing national marketing calendar, leading agency selections, managing national ad fund and department P&L, and developing brand messaging and marketing plan to support 100+ corporate and franchisee-owned stores.
Principal
manilogue
美国
2009 - April 2010 (1年3个月)
Provided strategic counsel to agencies and their clients' brands to support new product launches, retail marketing efforts, comprehensive marketing platforms and overall marketing strategies. Unique experience in supporting brands marketing to men.
President
TBWA\Worldwide, Denver
美国
January 2006 - December 2008 (2年11个月)
Provided executive leadership to TBWA retail advertising agency, Karsh\Hagan. $30 million in annual billings, $10 million in annual revenue. Managed operations and strategic direction with full responsibility for agency P&L, client retention and client growth. Provided cross-functional leadership; managed three Vice-Presidents, CFO and Chief Creative Officer, and general oversight of 75 employees.
Clients: McDonald’s, TD Ameritrade, American Crew, Fresh Gourmet, Modern Organic Products, Colorado Lottery, Pinnacle Bank, Globus Travel, Denver Tourism
Clients: McDonald’s, TD Ameritrade, American Crew, Fresh Gourmet, Modern Organic Products, Colorado Lottery, Pinnacle Bank, Globus Travel, Denver Tourism
Senior executive responsible for agency planning, operations and client leadership for 600-person marketing services agency.
Managed 50-person account team for Coors Brewing Company, Molson USA, Procter and Gamble and Bristol Myers accounts representing a combined $20 million in annual revenue. Launched and managed the agency’s digital and direct marketing functions.
Managed 50-person account team for Coors Brewing Company, Molson USA, Procter and Gamble and Bristol Myers accounts representing a combined $20 million in annual revenue. Launched and managed the agency’s digital and direct marketing functions.
Division Director
Wunderman Cato Johnson
美国
October 1991 - April 1994 (2年6个月)
Account lead responsible for the development and implementation of regional sports marketing strategies and tactics for the Miller Brewing Company account. Negotiated and activated Miller Brewing Company’s sponsorships with professional sports franchises and properties across an eight state region.
Education
Graduate and Undergraduate Programs - Executive Leadership
2001 - 2003 (2年)
Executive leadership training provided by Omnicom to agency leaders from across the globe.
BA Communications
1985 - 1990 (5年)
Activities and Societies: NCAA Division 1 Soccer; Kappa Alpha Order
Communications
